Search engine optimization and social media will be just two of the topics discussed at this year’s Pennsylvania Business Technology Conference on Thursday, Nov. 18, from 8:30 a.m. to 4:30 p.m. at Duquesne University.
Bringing area small business owners and entrepreneurs together is important “to help entrepreneurs realize the full potential of technology for their businesses,” said Dr. Mary McKinney, director of Duquesne’s Small Business Development Center (SBDC).
Hosted by the SBDC, the fifth annual conference will look at the tech trends of 2011 and implementing money-saving business practices such as low-cost marketing tactics. Among other topics addressed will be increasing sales and advertising.
Bob Evans, senior vice president and director of InformationWeek’s global CIO business unit, will present the keynote luncheon address, The Transformative Power of Business Technology.
“Bob Evans has been reviewing and writing about new business technologies for years,” said Christine Hughes, SBDC training manager. “We have asked him to spend some time talking about the trends he sees and how he thinks our local business community can create loyalty among its customer base by using various technology tools.”
The day’s events will include panel discussions on tech trends for small businesses, technology showcases, workshops and a networking reception. Attendees can register to win an HDTV, free software and other prizes.
To register and to see a full schedule of events, visit www.duq.edu/sbdc or call the SBDC at 412.396.6233.